AI & TechnologyLAUNCHLaunched
Amazon launched generative AI-powered Alexa+ in India under early access
Location not reported16 Sept 2026
Amazon launched its generative AI-powered assistant Alexa+ in India, offering it for free under early access across eligible Echo smart speakers, smart displays, Fire TV devices and the Alexa mobile app, with browser access “coming soon”. The assistant supports English, Hindi and Hinglish, with more Indian languages said to follow later.
Why it matters
This expands access in India to a newer conversational voice assistant that Amazon says is tuned for Indian speech patterns and multilingual (including Hinglish) interactions across common Alexa-enabled devices.
Amazon