StartupsINVESTAnnounced
D2C skincare brand Asaya raised ₹88 Cr in a Series A round
Location not reported24 Aug 2026
D2C skincare brand Asaya raised ₹88 Cr (about $9.1 Mn) in a Series A funding round led by existing investors RPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures and 72 Ventures. The company said the round valued it at ₹400 Cr and it plans to use the funds for R&D, product expansion, distribution/geography expansion and team growth, while also exploring offline retail partnerships.
Why it matters
The funding provides committed capital for Asaya to expand product development and distribution, which can increase availability of its skincare products across more channels and geographies.
Asaya