Instamart announced expansion of its Noice private-label programme and partner base

Swiggy’s Instamart said around 1 in 10 Instamart baskets now contains products from its private brand Noice and announced a new growth phase. It plans to double its base of food entrepreneur partners and expand the Noice assortment to more than 500 items; Noice currently works with 75 food entrepreneurs across India and was launched in 2025.