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Reliance Jio introduced new business RCS pricing after Apple partnership enabled iOS support
Mumbai, Maharashtra1 Sept 2026
Reliance Jio introduced new pricing for rich communication services (RCS) messaging for businesses after partnering with Apple to extend RCS support for iOS users since the start of September 2026. The new categories and rates (marketing, transactional and OTP) take effect from September 1, replacing Jio’s earlier flat RCS pricing, according to emails seen by ET.
Why it matters
This enables brands to send RCS application-to-person messages (including marketing, transactional and OTP) to iPhone users on Jio’s network, expanding the addressable reach of business RCS in India.
Reliance JioApple