ManufacturingLAUNCHLaunched
United Spirits launched Smirnoff Ice ready-to-drink in India, starting in Goa, Bengaluru and Mumbai
Mumbai, Maharashtra8 Oct 2026
United Spirits Ltd launched Smirnoff Ice in India in the ready-to-drink (RTD) segment. It introduced two variants—Smirnoff Ice (4% ABV) and Smirnoff Ice Max (8% ABV)—and began sales in Goa, Bengaluru and Mumbai, with plans to expand to other markets.
Why it matters
This adds a new RTD product line to United Spirits’ India portfolio and expands consumer access to Smirnoff in a growing RTD category.
United Spirits Ltd