StartupsINVESTAnnounced

Nat Habit raised ₹142 Cr in an all-primary Series C round led by Trident Growth Partners

Location not reported10 Oct 2026

D2C personal care startup Nat Habit raised ₹142 Cr in an all-primary Series C funding round led by Trident Growth Partners, with participation from Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures; Physis Capital and Hero Family Office also joined as new investors. The company said it will use the funds to expand offline distribution, broaden its product portfolio, and invest in R&D/formulation and manufacturing capabilities.

Why it matters

The funding is intended to support scaling Nat Habit’s offline retail footprint and product/manufacturing capabilities, which could increase access to its products beyond its current customer base.

Nat Habit