StartupsINVESTAnnounced
The/Nudge secured $15M from Google.org to develop AI tools for small businesses
Location not reported14 Oct 2026
Google.org is committing $15 million to The/Nudge to develop AI tools intended to help Indian small businesses access credit, markets and compliance support, alongside local skills training.
Why it matters
If developed and adopted, these tools could lower barriers for small businesses to access finance and meet compliance requirements.
The/Nudge